A little about us
We're a small team with a big belief in doing business the right way.
We help businesses save money, find better deals and get more from their technology. From card payments and EPOS to booking systems, funding and utilities, we find practical solutions that work for your business.
Founded by hospitality operator Paul Marsh, Switch4Profit combines real-world experience with straightforward advice to help businesses work smarter and spend less.
Our Story : How it all started
A business born from experience
Switch4Profit started with Paul's belief that the lessons learned from running a business could be put to good use helping others.
After more than 30 years in hospitality, Paul had built up a wealth of practical experience. Running his own pubs showed him just how much the right advice, suppliers and systems can matter to a business.
He founded Switch4Profit to share that knowledge with other business owners, helping them make informed decisions with advice grounded in real experience.
That original idea remains at the heart of what we do today.
Meet the Team
This is us - small but perfectly formed
Founder & CEO
Paul Marsh
AKA 'The Little Guy'
Hospitality has been Paul's world for over 30 years, from pulling pints to the boardroom. Today, he runs Chase Inns, named after his dog Chase — who was named after Chase Vodka, not the police dog from Paw Patrol! Running pubs inspired Paul to set up Switch4Profit, bringing real-world experience to help other businesses thrive.
Company Secretary
Kate Smith
AKA ' The Glue'
Kate keeps things ticking along behind the scenes, from keeping everything organised to managing Paul's diary and making sure he's where he's supposed to be! She's the person who helps keep everyone on track, makes sure the details don't get missed and generally keeps the team in order. She may not always be front and centre, but she's very much part of what makes us tick.
Business Development Manager
Simon Heath
AKA 'The Chatty One'
Simon brings over 40 years of retail experience, including time at Marks & Spencer, and a genuine understanding of what makes businesses tick. He's a people person who enjoys getting to know business owners, having a good chat and finding practical ways to help. With Simon, there's no hard sell — just honest advice and a friendly face.
We're operators too
It's not just what we do.
It's what we do ourselves.
Switch4Profit isn't a business that sits on the sidelines. We also run pubs, which means we're dealing with the same everyday challenges as many of the businesses we work with.
From keeping customers happy to managing costs and making technology work in a busy environment, we understand that the little things matter.
That shared experience keeps us grounded and shapes the way we approach our work.
People First
Good relationships matter. We take the time to get to know the people we work with.
Straight Talking
We're approachable, honest and happy to have a conversation without the jargon.
Hands-on Experience
We believe the best advice comes from understanding how businesses actually operate.
That's us.
We're proud of the business we're building, the people we work with and the relationships we've made along the way.
Thanks for taking the time to get to know us a little better.
